Roger L. Martin is one of the world’s more influential management thinkers and the Premier’s Research Chair in Productivity and Competitiveness and Academic Director of the Martin Prosperity Institute at the Rotman School of Management. His article on THE BIG LIES OF STRATEGY is a must-read. The premise? Strategy works best when narrowed down to the following questions:

• What is our winning aspiration?
• Where will we play?
• How will we win?
• What capabilities must be in place?
• What management systems are required?