What’s in a business case?

A solid business case is essential to showing why your proposed solution is a good investment to decision-makers. A business case should include:

  1. An executive summary
  2. An introduction and context around why you are proposing the solution—what is opportunity?
  3. The overall goal and SMART objectives (specific, measurable, achievable, relevant, time-bound)
  4. How the solution will benefit the business as well as short- and long-term outcomes
  5. What data and resources you used to come up with the proposed solution and why you are confident the solution will work
  6. How you will measure success
  7. A project plan for implementation (actions, timing, roles, resources, and financial implications)