Wikipedia defines cognitive bias as “a systematic pattern of deviation from norm or rationality in judgment. Individuals create their own ‘subjective social reality’ from their perception of the input.” Visual Capitalist’s Jeff Desjardins writes about cognitive bias and how an individual can make faulty judgements because of:
- Information processing shortcuts
- The limited processing ability of the brain
- Emotional and moral motivations
- Distortions in storing and retrieving memories
- Social influence
Read the full article where Jeff also provides four examples of how bias can impact people in the business world.