Masterful storytelling

The Dodo’s “goal is to serve up emotionally and visually compelling, highly sharable animal-related stories and videos to as many people as possible to help make caring about animals a viral cause.”We’d go further and say they have one of the most effective storytelling approaches we’ve ever seen—one that engages both heart and mind and spurs a call to action. Visit their site.

You might cry, but it’ll be happy crying.