Design thinking

According to Wikipedia, “design thinking refers to the cognitive, strategic and practical processes by which design concepts (proposals for new products, buildings, machines, etc.) are developed by designers and/or design teams.” Giselle Abramovich recently wrote an article in CMO.com by Adobe highlighting “15 mind-blowing stats about design thinking.” You can find all 15 here, but in the meantime, here’s a taste:

  • 75% of organizations self-report that they are engaged in design thinking.
  • 71% of organizations that practice design thinking report it has improved their working culture on a team level.
  • In a survey where companies were analyzed for their creativity, those who ranked highly for fostering creativity were also recently awarded recognition for being a “best place to work.