Bad brainstorming kills ideas

Professor, author and innovation expert, Barry L. Cross has written a discussion paper for Queen’s University Smith School of Business on the topic of brainstorming and how storyboarding can help make brainstorming sessions successful:

“Much of what passes for brainstorming are idea-killing sessions that leave organizations thinking they’re not innovative. The technique of storyboarding can remove the worst of these habits and surface both great ideas and a plan of action.”

Download the discussion paper.